Soon, the two are on the road, and McQueen urges Mack to drive through the night, without resting. Desperate to win, McQueen rushes to Mack, who forces him to make an appearance at his sponsor's tent, which McQueen hates. After a three-way tie between him, seven-time champion Strip Weathers and consistent runner-up Chick Hicks, Chick makes a bet with McQueen, where the first one to reach the tie-breaker race at the Los Angeles International Speedway wins the Dinoco sponsorship. In Cars, the film opens at the Motor Speedway of the South, where cocky and self-centered Lightning McQueen is competing in the Dinoco 400 for the title of the Piston Cup champion. McQueen's racing abilities eventually garnered the attention of the Piston Cup Racing Series, and he became a rookie in the championship's 2005 (or 2006) season. Though he was initially hesitant due to the sponsor's humiliating demeanor, McQueen agreed as long as Mack could become his transporter. Upon their arrival in Boston, Rusty and Dusty Rust-eze offered a sponsorship to McQueen. During their trip, McQueen and Mack became fast friends. Mack, who had overheard McQueen's termination, approached the young hotshot and offered to take him to Boston to meet for a job opportunity with Rust-eze, who had been looking, with little success, for a new spokescar. However, he was fired in favor of another young rookie racer named Sammy Smelter, whose poor racing fit the image of Smell Swell better, according to the representative who fired McQueen. Towards the start of his racing career, McQueen raced under the sponsorship of Smell Swell Deodorizer. 1.13 Kinect Rush: A Disney/Pixar Adventure.
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